![]() ![]() The connection with their parents or grandparents in that moment, and the sense of accomplishment sticks with them," said Christin Wam, Director of Marketing, Briggs & Stratton's Turf & Consumer Products Group. "We hear time and again from our customers that their first experience mowing a lawn was with a Snapper. ![]() The refreshed brand evokes a nostalgia with a simpler logo, a hint of humor in the brand's content and ads and images that take you back to the pride you felt the first time you mowed your first lawn. Sam the Snapper is an icon for Snapper mowers and is making his return as part of the current brand refresh. ![]()
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